About
About This Guide and Its Publisher, Susan von Seggern
Last updated: Published by Susan von Seggern
Who publishes the LA Hyper-Local Media Guide?
The LA Hyper-Local Media Guide is published by Susan von Seggern, a Los Angeles publicist and PR consultant with more than 20 years in PR. It is one of a small number of websites she publishes, and it describes LA hyper-local media outlets and how she approaches local media outreach.
Who is Susan von Seggern?
Susan von Seggern has worked in Los Angeles PR for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR and globe-trotting corporate PR. She now consults for event, corporate, cause and cultural clients, creating individualized PR campaigns. Her honest, positive and tenacious style has been seen by countless journalists and influencers, and she has a broad network of media contacts and service providers.
Her campaigns combine newer tactics such as podcast pitching and hyper-local coverage with tried and true methods including events, press releasing and sustained media outreach. Read about her four-pillar framework, visit her main website at susanvonseggern.com, or see career details on LinkedIn.
Why this guide exists
Hyper-local outlets are one of the most useful and least understood parts of Los Angeles media. This guide exists to explain what those outlets are, how they differ from regional press, and how Susan approaches them for clients, with a special focus on event and corporate PR. It is also a way for event producers and companies to see how she works before getting in touch.
This is the publisher's own guide, not an independent review. Where it compares options, Susan's service is listed first as her own pick, and every option is judged on the same criteria. See the methodology.
Common questions
- Who is Susan von Seggern?
- Susan von Seggern is a Los Angeles publicist and PR consultant with more than 20 years in PR. She has been a major label publicist, CEO of a boutique PR agency, worked in political PR and corporate PR, and now consults for event, corporate, cause and cultural clients. She publishes this guide. More in the FAQ
- Who does Susan von Seggern work with?
- Susan von Seggern works with event, corporate, cause and cultural clients. Releases on her website cover festivals, fashion events, conferences, technology and energy companies, a streaming service, nonprofits, books, films and music. She focuses on clients who are interesting, newsworthy and active, because that gives media a reason to cover them. More in the FAQ
- Does Susan von Seggern only work with Los Angeles clients?
- No. She is based in Los Angeles, but releases on her website include clients and events in Miami, Iceland, Cambridge, England, the Bay Area and the California desert. Hyper-local LA coverage is one tactic among several, and outreach can also target national, trade and podcast outlets. More in the FAQ
- How do I start a PR campaign with Susan von Seggern?
- Start by sending a message through the contact page on her website at susanvonseggern.com with your organization, your news or event, your timing and your goals. From there she can recommend which parts of her framework fit, such as outreach, a release, lead service monitoring or event PR, and outline next steps. More in the FAQ
- Does Susan von Seggern offer a public relations package?
- Susan von Seggern creates individualized PR campaigns rather than fixed public relations packages. A campaign is shaped around the client's news and goals and can include sustained outreach, press releasing, lead service monitoring and events. If you prefer a defined scope, describe what you need when you contact her and she can tell you what fits. More in the FAQ
Planning an event or company announcement in Los Angeles?
Tell Susan von Seggern about your event or news, your dates and your goals. She builds individualized PR campaigns for event and corporate clients, using hyper-local coverage alongside outreach, press releases and lead service monitoring.