For event clients

Event PR in Los Angeles, Built Around Local Media

Last updated: November 2026

How do I get press for an event in Los Angeles?

You get press for a Los Angeles event by pitching a clear hook to the outlets that cover its neighborhood and topic, early enough for previews, then pitching again for coverage and recaps. Susan von Seggern has worked on hundreds of events and uses an events PR framework that pairs local media with releases and sustained outreach.

Tell Susan about your event

Part of the guide to hyper local media in Los Angeles.

Definition

What event PR means here

Event PR is publicity built around an event: promoting the event itself, or using an event to create news for a company, cause or cultural project. In Susan von Seggern's practice, it is one of four media relations pillars, next to sustained media outreach, press releasing and lead service monitoring. Her experience covers festivals, conferences, concerts, fundraisers, author events and premieres. She has been interviewed by PR News about her events framework, which she developed through decades of PR and hundreds of events.

Numbers

Event PR, by the numbers

More than 20 years in PR, as of November 2026
Hundreds of events publicized
5 forms of event PR in her framework
Over 100 designers shown at SewDown since 2003, per the event's own release
30+ bands in the 2017 Hollywood Carnival parade, per the event's release

Five forms of event PR

Event PR options in Susan von Seggern's events framework
Form	What it involves
Large-scale celebrity and media events	Produced events built to draw press, influencers and VIPs
Small media intro events	Cocktail hours or luncheons that introduce a client to journalists
Event sponsorships	Putting a brand inside someone else's event
Conference exhibiting or speaking	A booth or a speaking slot that gives media a reason to meet you
Gifting events and gift bags	Exhibiting at gifting events or placing products in gift bags

Where hyper-local media fits in event PR

Events are local by nature, so neighborhood outlets are often the first place an event story lands. A festival on Hollywood Boulevard, a show in Silver Lake or a fundraiser in Pasadena each has a short list of outlets whose readers can actually attend. Those outlets suit previews, listings and recaps, while regional and national media suit the bigger angle: the headliner, the cause, the record or the trend.

Susan's approach combines both layers, adds podcast pitching for organizers and talent, and uses press releases to mark milestones like lineup announcements. See the LA outlets directory for neighborhood options.

Event releases on Susan von Seggern's website

Hollywood CarnivalParade and festival on Hollywood Boulevard, from Los Feliz to Highland Avenue, with events across LA June 22 to 25, 2017
SewDownFashion show and sale returning for LA Fashion Week Fall 2024, presented by The HER Group
DIY ConventionFilm, music and book convention with events in Hollywood and Silver Lake, 2015
CONTACT in the DESERTUFO conference in Joshua Tree, May 19 to 22, 2017

Details are taken from releases posted on susanvonseggern.com.

Common questions

What is event PR?: Event PR is publicity built around an event, either to promote the event itself or to use an event to generate coverage for a company or cause. Susan von Seggern's event PR can include producing large celebrity and media events, small media intro events like cocktail hours or luncheons, sponsorships, conference speaking or exhibiting, and gifting events. More in the FAQ
What kinds of events has Susan von Seggern publicized?: Susan von Seggern has worked on hundreds of events, including festivals, conferences, concerts, fundraisers, author events and premieres. Releases on her website include the Hollywood Carnival parade and festival on Hollywood Boulevard, the SewDown fashion show during LA Fashion Week, the DIY Convention in Hollywood and the CONTACT in the DESERT conference in Joshua Tree. More in the FAQ
How do I get local media to cover my LA event?: Give local media a clear news hook, the date, place and people involved, and reach the outlets that cover that neighborhood early enough to plan. Listings, previews, on-site coverage and recaps are separate chances for a story. Susan von Seggern combines event PR with press releasing and sustained outreach so each stage gets its own pitch. More in the FAQ
How far ahead should event PR start?: Event PR usually works best when it starts several weeks or more before the event, because many outlets plan previews and listings in advance and podcasts often record ahead of release. Exact lead times vary by outlet and event size. Ask Susan von Seggern about your date when you get in touch, and she can advise on timing. More in the FAQ
Does Susan von Seggern have an event PR framework?: Yes. Through decades of PR and hundreds of events, Susan von Seggern developed an events PR framework, and she has been interviewed by PR News about it. The framework treats events as one of four media relations pillars, alongside sustained media outreach, press releasing and lead service monitoring. More in the FAQ
Can sponsorships or gift bags count as event PR?: Yes. In Susan von Seggern's framework, event PR includes event sponsorships, exhibiting or speaking at conferences, exhibiting at gifting events and gift bag inclusions, not only producing your own event. These options can put a company or product in front of media and influencers without the cost of hosting a full event. More in the FAQ

Read all LA local media and PR questions

Have an event coming up in Los Angeles?

Send Susan von Seggern your event name, date, location and goals. She can recommend which parts of her events framework fit, from media intros to sponsorships, and how local media can help fill the room.

Contact Susan von Seggern See how campaigns work